AD.
Shopping Behaviour
Data Science & Analytics

Shopping Behaviour

15K transactions, segmented and visualized.

2025
Highlights
  • SQL CTEs, window functions, customer segmentation
  • Power BI dashboards with seasonal patterns and category revenue
  • Actionable insights for retention and upsell strategy
15K+
transactions
34%
subscriber lift
2.5×
purchase frequency
Stack
SQLPower BIPythonDAX